We build profiles for the KB entities of interest. We have two types: Twitter and Wikipedia. Both Entities are selected, on purpose, to be sparse, less-documented.  For the Twitter entities, we visit their respective Twitter pages  and  manually fetch their display names. For the Wikipedia entities, we fetch different name variants from DBpedia, namely  name, label, birth name, alternative names, redirects, nickname, or alias.  The extraction results are in Table \ref{tab:sources}.

We have a total of 121 Wikipedia entities.  Every entity has a DBpedia label.  Only 82 entities have a name string and only 49 entities have redirect strings. Most of the entities have only one string, but some have several redirect sterings. One entity, Buddy\_MacKay, has the highest (12) number of redirect strings. 6 entities have  birth names, 1 entity has a nick name, 1 entity has alias and  4 entities have alternative names.

We combined the different name variants  we extracted to form a set of strings for each KB entity.  For Twitter entities, we used the display names that we collected . We consider the names of the entities that are part of the URL as canonical. For example in http://en.wikipedia.org/wiki/Benjamin\_Bronfman, Benjamin Bronfman is a canonical name of the entity. From the combined name variants and the canonical names, we  created four sets of profiles for each entity: canonical(cano) canonical partial (cano-part), all name variants combined (all) and partial names of all name variants(all-part). We refer to the last two profiles as name-variant and name-variant partial. The names in paranthesis are used in table captions.

                       &All entities&9521   &17424&24162 \\

Most (more than 80\%) of the annotation documents are in the test set.  In both the training and test data for 2013, there are  68405 annotations, of which 50688 are unique document-entity pairs.   Out of 50688,  24162  unique document-entity pairs are vital-relevant, of which 9521 are vital and 17424 are relevant. 

\caption{vital-relevant documents that are retrieved under different name variants (upper part from cleansed, lower part from raw)}

\begin{tabular}{l@{\quad}lllllll}

   all-entities   &51.0  &61.7  &66.2  &78.4 \\	

   twitter        &1.9   &1.9   &41.7  &80.4\\

  all-entities    &59.0  &72.2  &79.8  &90.2\\

   twitter        & 8.7  &8.7   &67.9  &88.2\\

 When comparing the recall performances in vital and relevant, we observe that canonical names achieve better in vital than in relevant. This is specially true with Wikipedia entities. For example, the recall for news is 80.1 and for social is 76, while the corresponding recall in relevant is 75.6 and 63.2 respectively. We can generally see that the recall in vital are better than the recall in relevant suggesting that relevant documents are more probable to mention the entities and when they do, using some of their common name variants. 

The recall for Wikipedia entities in Table \ref{tab:name} ranged from 61.8\% (canonicals) to 77.9\% (name-variants).  Table \ref{tab:source-delta} shows how recall is distributed across document categories. For Wikipedia entities, across all entity profiles, others have a higher recall followed by news, and then by social.  While the recall for news  ranged from 76.4\% to 98.4\%, the recall for social documents ranged from 65.7\% to 86.8\%. In Twitter entities, however, the pattern is different. In canonicals (and their partials), social documents achieve higher recall than news. 

Overall, across all entities types and all entity profiles, others achieve higher recall than news, and  news, in turn, achieve higher recall than social documents. 

%delta between name-variant and canonical measn the percentage of

Table \ref{tab:name} shows the difference between Wikipedia and Twitter entities.  Wikipedia entities' canonical achieves a recall of 70\%, and canonical partial  achieves a recall of 86.1\%. This is an increase in recall of 16.1\%. By contrast, the increase in recall of name-variant partial over name-variant is 8.3.   

%The high increase in recall when moving from canonical names  to their partial names, in comparison to the lower increase when moving from all name variants to their partial names can be explained by saturation. This is to mean that documents have already been extracted by the different name variants and thus using their partial names does not bring in many new relevant documents. 

One interesting observation is that, For Wikipedia entities, canonical partial achieves better recall than name-variant in both cleansed and raw corpus.  %In the raw extraction, the difference is about 3.7. 

In Twitter entities, however, it is different. Both canonical and their partials perform the same and the recall is very low. Canonical  and canonical partial are the same for Twitter entities because they are one word strings. For example in https://twitter.com/roryscovel, ``roryscovel`` is the canonical name and its partial is also the same.  

%The low recall is because the canonical names of Twitter entities are not really names; they are usually arbitrarily created user names. It shows that  documents  refer to them by their display names, rarely by their user name, which is reflected in the name-variant recall (67.9\%). The use of name-variant partial increases the recall to 88.2\%.

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The deltas between entity profiles, relevance ratings, and document categories reveal four differences between Wikipedia and Twitter entities. 1) For Wikipedia entities, the difference between canonical partial and canonical is higher(16.1\%) than between name-variant partial and  name-variant(18.3\%).  This can be explained by saturation. This is to mean that documents have already been extracted by  name-variants and thus using their partials does not bring in many new relevant documents.  2) Twitter entities are mentioned by name-variant or name-variant partial and that is seen in the high recall achieved  compared to the low recall achieved by canonical(or their partial). This indicates that documents (specially news and others) almost never use user names to refer to Twitter entities. Name-variant partials are the best entity profiles for Twitter entities. 3) However, comparatively speaking, social documents refer to Twitter entities by their user names than news and others suggesting a difference in 

adherence to standard in names and naming. 4) Wikipedia entities achieve higher recall and higher overall performance. 

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